Antoine Gelain wrote a column in Aviation Week & Space Technology about how Walt Disney's creative process found its way in the space industry, and why having a dream to aim for and a process to achieve it is an important success factor for any organization.
Andy Serwer has been with Fortune magazine for almost thirty years and its managing editor for the past eight years. He is retiring this month and in his last editorial (dated September 1), he reflects on the key lessons learned over the course of his career. And what does he talk about? Culture. He writes:
“What did I learn? (…) That the only thing that makes an organization differentiated and thereby sustainable is a supertalented group of people – which ultimately can be held together only by culture. And I’ve come to realize that that’s what Fortune has: a passionate, creative, collaborative, high-bar culture that nurtures one of the most singular groups of journalists on the planet.”
I couldn’t have written it any better.
It is unfortunate though that this type of insight often only comes at the end of a career. That is why – at Culture @ Work – our mission is to bring culture on the agenda of CEOs and business leaders as early as possible in their tenure, as we know it takes time and energy to nurture a strong and authentic culture. But as Andy Serwer expresses it so vividly, it is worth every minute and every "watt" of it.
On 29 September, we will be holding an introductory session to our "Culture Foundation Programme". It will take place in Central London, at the famous Lord's Cricket Ground, from 6:30pm to 8:30pm.
By attending this session, you will learn about:
Six key individual qualities that are the foundations of a strong corporate culture: What do they mean and how they impact the way you work and your work environment.
A creative process structured around three very distinct ways of thinking (the Dreamer, the Realist and the Critic) and the development of a “storyboard” used to describe the steps necessary to achieve your “dream goal”. You will be able to identify your own preferred way of thinking and find out about others’. You will also be able to experience the effectiveness of working as a group and of respecting each other’s way of thinking in order to find creative solutions to a real-life situation, even in a few minutes.
If you think, like us, that culture is a key driver of long-term business performance, then you are bound to find our approach engaging and thought-provoking.
Since our philosophy is to engage the whole person – mind, body, heart & soul – there will also be an opportunity for some fine wine-tasting.
You can sign up for the event here: https://www.eventbrite.com/e/introductory-evening-to-cultureworks-culture-foundation-programme-tickets-13063989745