A distinctive feature of our approach is the combined use of Walt Disney's creative process with Leonardo da Vinci's insights into (the best of) human potential

 Combining Walt Disney's creative process...

Combining Walt Disney's creative process...

Walt Disney’s ability to connect his  creativity with successful business strategy and popular appeal allowed him to establish an empire in the field of entertainment that has survived decades after his death. Disney embodies the ability to make a successful company based on creativity.

One of the major elements of Disney’s unique genius was his ability to explore something from a number of different perceptual positions. An important insight into this key part of Disney’s strategy comes from the comment made by one of his animators that: “…there were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming into your meeting.”

This is not only an insight into Disney but also into the process of creativity. Creativity as a total process involves the coordination of these three sub-processes: dreamer, realist and critic.

A key element of the whole process is “story-boarding”, which is a very powerful way of organizing and planning, and which can be used not  only for film-making but also for any sort of project. 

The Disney creative process is therefore about setting up a “dream” goal and a road map (or a “story-board”) for yourself and your organization to make it into reality:

  • What is our ideal scenario? This is the Dreamer part.
  • Why do we want to get there? Is it really worth going? What are the dangers, the risks? This is the Critic part.
  • How can we make it happen? This is the Realist part.

Once you have your story-board, you can get started along your road map and start building a bridge towards your “dream” but you will need solid individual foundations along the way to make it happen, which is where Da Vinci's insights come in.



 ...with da Vinci's insights into human potential

...with da Vinci's insights into human potential

Endowed by an artistic and scientific curiosity, da Vinci searched and created in almost all fields of human potential, as it was known at his time, excelling in art and science.

His motto was "Saper Vedere", "knowing how to see", and his eyes were the gateway to knowledge and creativity, as he believed that any phenomenon that could be perceived was an object of knowledge.

Leonardo da Vinci’s life and work epitomize all the qualities required to optimize our human potential and achieve our individual and collective dreams:

  • Craftsmanship: In all his endeavours, da Vinci displayed a unique level of craftsmanship, combining his intellectual abilities with his manual skills. “Where the spirit does not work with the hand, there is no art.
  • Connectedness: Creativity lies at the intersection of people, ideas and emotions. Being at the same time an artist, architect, musician, mathematician, engineer, inventor, expert in anatomy, geologist and botanist, Da Vinci was able to make connections that had never been made before.
  • Presence: Using all senses, paying close attention to what's happening right now, was his way of creating and working.
  • Practical wisdom: 'Wisdom is the daughter of experience'; ‘Common Sense is that which judges the things given to it by other senses
  • Humaneness: da Vinci epitomized the Renaissance humanist man. His drawing of the “Vitruvian Man” is the symbol of man “par excellence”, man in the universe, man as the universe.  The grandeur of art.  The nature of well-being.  The power of geometry.  The beauty of the human body.  The creative potential of the human mind. Its radiance beyond oneself.
  • Vital energy: da Vinci was an accomplished athlete, fencer and horseman. He had      tremendous energy. He was able to cultivate his life force throughout his career.

da Vinci's Vitruvian Man revisited